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Kabul Sews Vogue Patterns

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Image via the Polyglot.

I recently discovered The Polyglot, writer Alex Aubry’s blog about fashion and the Middle East. One post, “When Afghanistan was in Vogue,” gives a fascinating perspective on Vogue Patterns in pre-revolutionary Afghanistan.

Aubry describes how, in the late 1950s, Jeanne Beecher, an American woman living in Afghanistan, established a dressmaking school in Kabul where women could learn to sew the latest Western fashions. Beecher, the wife of an airline executive, conceived the idea in response to demand for Western fashions among Afghan women. She approached Pan American Airways’ Technical Assistance Program for help obtaining sewing patterns and supplies for her school, and the Vogue Pattern Service donated two hundred sewing patterns to Beecher’s school in response to Pan Am’s call.

Young Afghan women in Western fashions, 1967

Young Afghan women standing outside Kabul’s International Airport in the latest Western fashions, 1967. Image via The Polyglot.

After a few months, many of the school’s students were ready to model their new clothes in a fashion show. Aubry credits Beecher’s school both with kick-starting Kabul’s fashion industry and spurring the adoption of Western dress there. One of the things I find interesting about this phenomenon is how the Afghan women who learned to sew using Vogue patterns were after the same thing as Vogue’s Western customers: up-to-date fashion.


Tagged: 1950s, 1960s, Afghanistan, Mad Men era, Pan Am, sewing, Vogue Patterns

Mondrian! Vogue 1556 by Yves Saint Laurent

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Vogue 1556 by Yves Saint Laurent

Vogue 1556 by Yves Saint Laurent (1966) Model: Merle Lynn. Photo: Richard Dormer. Image via the Vintage Patterns Wiki.

Vogue 1556, a shift dress by Yves Saint Laurent, is a design from the Fall 1965 ‘Mondrian’ collection. (See my post on the Mondrian collection patterns here.) Of the five designs Richard Dormer photographed for the February/March 1966 issue of Vogue Pattern Book, Vogue 1556 is the only one shown in colour, showing off the Florence Knoll chair in the background. When I found a copy of the pattern in my size, it went to the top of my to-sew list.

The envelope description reads: One-piece dress. Shift dress with wide contrasting yoke and hem band has long sleeves slightly gathered into contrasting band cuffs. The original was made in four-ply silk crêpe from Onondaga.

The dress can be made in cocktail or evening length. I decided to make the cocktail-length version illustrated on the envelope back, a monochrome dress with sequin contrast:

Sequin contrast dress illustration Vogue 1556 back 1960s

Vogue 1556 (1966) Illustration from envelope back.

I found a black wool crêpe and Bemberg lining at Designer Fabrics, and some fabulous square-sequinned fabric on sale at Fabricland. The pattern went together like a dream. The only adjustment I made was to let the hips out a bit and widen the hem band accordingly. Luckily the hem and sleeves were just the right length without any adjustment. Underlining gives the dress that typical Sixties weight; I also used the Bemberg lining to underline the sequin fabric, but I think it could have benefited from something a little heavier.

The dress fastens in the back with two separate closures: a lapped zipper for the body of the dress and buttons or snaps for the yoke. I had a lot of fun putting in my first lapped zipper. The pattern gives special instructions for the sequinned version of the dress: snaps for the upper back instead of buttons. I recommend using sturdy snaps—the light ones I used are prone to popping open.

As special fabrics go, sequins are fairly high-maintenance. The sequins needed to be removed from all seam allowances and their attaching threads caught by the stitching. This could be challenging when hand-sewing the backs of the contrast bands, but the results are worth it, I think.

Readers of We Sew Retro may have seen the photos of Vogue 1556 that Naomi took for my interview back in December. Since the original Vogue Pattern Book Yves Saint Laurent editorial was shot in the Knoll showroom in Paris, I arranged to photograph my Vogue 1556 dress in Knoll’s Toronto showroom. The new showroom is in a converted warehouse in Liberty Village (more details on the LEED-certified space here). It was a pleasure to spend a winter afternoon in their industrial space full of Knoll textiles and furniture:

Vogue 1556 by Yves Saint Laurent, Knoll Toronto

On a wall near the entrance is a quote from Florence Knoll on architecture and interior design (I’m sitting on an Eero Saarinen Womb chair):

Vogue 1556 by Yves Saint Laurent with Knoll chair

We couldn’t leave without photographing the dress beside a Florence Knoll lounge chair:

Vogue 1556 by Yves Saint Laurent with Florence Knoll lounge chair

We took too many photos of Knoll chairs to include here, but here’s just one more:

Vogue 1556 by Yves Saint Laurent, Knoll Toronto

We loved this textiles display featuring upholstered dots:

Vogue 1556 by Yves Saint Laurent with Knoll textiles

This last photo was taken by the showroom entrance:

Vogue 1556 by Yves Saint Laurent with Knoll sign reflection

A big thank you to the Knoll staff for welcoming us into their showroom. Special thanks to photographer and friend Rachel O’Neill for her fantastic work.


Tagged: 1960s, Knoll, Mad Men era, Mondrian, sewing, vintage, Vogue Patterns, Yves Saint Laurent

Mad Men Era 5: The Europeans

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Vicomte Willy Philippe Brenninkmeyer Rocci Justine Eyre The Jet Set Mad Men Season 2

Vicomte Willy (Philippe Brenninkmeyer) and Rocci (Justine Eyre) in “The Jet Set” (Mad Men, Season 2)

This week, four established European designers who were based in Spain and Italy: Rodriguez, Simonetta, Fabiani, and Pucci.

Rodríguez (1895-1990)

Born in Valencia, Pedro Rodríguez opened his first salon in Barcelona in 1918. During the Spanish Civil War he relocated to Paris, but returned to Spain when the war ended. Although little-known outside his country, he was Franco Spain’s most celebrated designer. Rodríguez’s drawings are the focus of an exhibition running until June 17th at Madrid’s Museo del Traje, “Pedro Rodríguez: Alta Costura sobre papel. Figurines de Pedro Rodríguez, 1940-1976.”

Vogue 1338 is a slim evening dress with a uniquely shaped bodice, high-waisted in front and dipping low in the back:

Vogue 1338 by Pedro Rodríguez 1960s evening dress pattern

Vogue 1338 by Pedro Rodríguez (1964) Evening dress and stole. Image via the Vintage Patterns Wiki.

Simonetta (1922-2011)

A member of the Italian aristocracy, Simonetta Colonna di Cesarò was born a duchesa and made her first marriage to a Visconti. She presented her first collection in 1946, in newly liberated Rome. During the early 1960s she and her second husband, Alberto Fabiani, combined their talents to form a Paris label, Simonetta et Fabiani. Simonetta was known for youthful, dramatic designs with an emphasis on form and cut.

Vogue 1231 is a glamorous yet simple design for a formal dress with attached circular cape. The asymmetrical fall of the cape gives it a neoclassical, military air:

Vogue 1231 1960s Simonetta pattern

Vogue 1231 by Simonetta (1963) Dress with attached cape. Image via the Vintage Patterns Wiki.

Fabiani (1910-1987)

Alberto Fabiani was born into a family of couturiers. He trained for a few years with an Italian tailor in Paris before returning to Italy, where he soon became head of the family couture house. As mentioned above, he formed a joint label with his second wife, Simonetta, before returning to his solo label. Fabiani was known for conservative, tailored designs with impeccable cut.

Vogue 1450 is a short evening dress with waistcoat detail and deep, slashed neckline revealing an underbodice. A narrow, self-corded belt ties in a bow at the raised front waistline, above a skirt shaped by soft pleats:

Vogue 1450 Fabiani 1960s cocktail evening dress pattern

Vogue 1450 by Fabiani (1965) Short evening dress. Image via eBay.

Pucci (1914-1992)

The designer we know as Pucci was born Marchese Emilio Pucci di Barsento, to the aristocratic Florentine family based at the Palazzo Pucci. He obtained a doctorate from the University of Florence and also served as a pilot in the Italian Air Force before opening his first boutique in Capri in 1949. Pucci was famous for his youthful sports and resort wear in distinctive, colourful prints and new fabrics like lightweight silk jersey.

Vogue 1351 is a chic casual ensemble consisting of a boxy jacket, simple blouse, and tapered pants with optional stirrups. The model was photographed in Florence rather than Rome:

Vogue 1351 by Emilio Pucci 1960s pattern

Vogue 1351 by Pucci (1964) Jacket, blouse, and pants. Image via the Vintage Patterns Wiki.

I always find it interesting how the Vogue Couturier line drew attention to the designer’s nationality or the European city where they were based—Pucci of Italy, Rodríguez of Madrid—drawing attention to the not-Paris of emerging fashion centres in London and on the Continent. Although Rodríguez was somewhat isolated in Franco Spain, the Italian couturiers were designing for the international jet set.

Next: New Talent: Laroche, Galitzine, and Forquet.


Tagged: 1960s, designer, Fabiani, fashion, Mad Men era, Pucci, Rodriguez, Simonetta, vintage, Vogue Patterns

Rudi Gernreich: McCall’s Patterns

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Peggy Moffitt models a Rudi Gernreich jumpsuit and skullcap, 1969

Peggy Moffitt models a Rudi Gernreich jumpsuit and skullcap, 1969. Image via the Nader Library.

Rudi Gernreich has been called the “leading avant-garde designer” of mid-century America. Born in Vienna, Gernreich (1922-1985) began his fashion career designing dance costumes, knitwear, and swimwear in 1940s and ’50s Los Angeles, where he had settled following the 1938 Anschluss. In 1960 he founded his own label, and four years later caused a sensation with his monokini, a topless bathing suit famously modelled by Peggy Moffitt and photographed by her husband, William Claxton.

Moffitt, with her distinctive maquillage and five-point cut by the late Vidal Sassoon, enjoyed a long collaboration with Gernreich and is inseparable from our image of the designer’s creative output. Gernreich’s collaboration with Moffitt and Claxton is the focus of “The Total Look: The Creative Collaboration Between Rudi Gernreich, Peggy Moffitt, and William Claxton,” at the Museum of Contemporary Art, Los Angeles until May 27th. (Watch a video of Moffitt discussing the collaboration here.)

Although Gernreich closed his company in 1968, he continued to work as a designer. The mirrored jumpsuit pictured above is an example of this later work. The ensemble—a nude chiffon jumpsuit covered with mirror paillettes, with mirrored skullcap and boots—was designed and photographed for McCall’s 1969 Christmas issue, but the photos didn’t make the final cut. (See Peggy Moffitt, The Rudi Gernreich Book [Rizzoli 1991/Taschen 1999], pp. 180-81.)

In the later 1960s, Rudi Gernreich patterns were available to home sewers through McCall’s New York Designers line. The first few designs were modelled by Peggy Moffitt. Here is a selection of the McCall’s patterns: mini dresses in sorbet colours and a windowpane check.

McCall’s 1012 is a full-sleeved dress with a high, draped neck:

McCall's 1012 by Rudi Gernreich 1960s dress pattern modelled by Peggy Moffitt

McCall’s 1012 by Rudi Gernreich (1967)

Here’s the envelope description: Misses’ dress in two lengths. Three section dress, with long set-in sleeves, may be made in choice of two lengths. Dress is always lined and, when made of sheer fabric, double thickness of fabric is used for dress front, back and neck facing. Sleeves have elastic in hems at wrists. High neckline is fastened at center back with loops and buttons above zipper, and drapes around neck.

McCall’s 1045 is a very full-sleeved, high-collared dress shown with matching cap, wide belt, and boots. Unfortunately the pattern doesn’t include the cap:

McCall's 1045 by Rudi Gernreich 1960s windowpane check minidress with matching cap and boots modelled by Peggy Moffitt

McCall’s 1045 by Rudi Gernreich (1968) Image via PatternVault on Etsy.

The envelope description reads: Misses’ dress in two lengths. Lined dress, with long set-in sleeves, is cut in regular length or mini length. Dress has center back zipper, normal waistline seam, elastic in waistline casing forming bodice blousing and skirt gathers. Pockets of dress and lining fabric are included in skirt side seams. Faced rolled collar sewn to neck edge, is closed with hooks and eyes. Dress is worn with wide self fabric belt. Collar, sleevebands and belt are interfaced.

The dress’ windowpane check is also seen in a wool jumpsuit and jacket “motoring costume” for Fall 1967 pictured in The Rudi Gernreich Book (p. 141).

McCall’s 1047 is a long-sleeved dress with scarf collar:

McCall's 1047 by Rudi Gernreich 1960s green minidress with scarf collar

McCall’s 1047 by Rudi Gernreich (1968) Image via the Vintage Patterns Wiki.

Here’s the envelope description: Misses’ dress in two lengths. Three section dress, cut in regular length or mini length, has long set-in sleeves pleated into buttoned bands. Dress, buttoned part way in front, has forward shoulder seams. Rolled scarf collar is included in neck facing seam and draped in front. Collar is faced and front opening, sleevebands and collar are interfaced.

McCall’s 1051 is a more structured mini dress with cap sleeves, mandarin collar, and a high, inverted front pleat:

McCall's 1051 by Rudi Gernreich 1960s saffron mini dress with inverted front pleat and mandarin collar

McCall’s 1051 by Rudi Gernreich (1968) Image via Etsy.

The envelope description reads: Misses’ dress in two lengths. Six section dress, with drop shoulders and center back zipper, may be cut in regular or mini length. Lined dress has inverted pleat and underlay below center front seam and pockets of lining fabric included in side front seams. Armholes are faced and neck is faced. Two-piece faced and interfaced collar is included in neck facing seam. Armholes, center front and side seams are trim stitched.

Gernreich’s modern, sometimes futuristic designs show affinities with op art in their experimentation with colour and new synthetic materials; as Brigitte Felderer notes, his experimental approach treated the body as an abstract design element. (See Felderer’s article in The Berg Companion to Fashion, ed. Valerie Steele [Berg 2010], p. 366.) McCall’s Rudi Gernreich patterns shy away from his wilder side, but still convey the designer’s bold and fun minimalist shapes. Interestingly, when making up the patterns, home sewers’ choices of fabric, hemline, and colour could produce radically different interpretations of Gernreich’s designs.


Tagged: 1960s, designer, exhibitions, McCall's, peggy moffitt, Rudi Gernreich, vintage

Mad Men Era 6: New Talent

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Jessica Paré as Megan Draper sings Zou Bisou Bisou

Megan Draper (Jessica Paré) sings “Zou Bisou Bisou” (Mad Men, Season 5) Image via Papermag.com.

This week, three newer designers who established their companies in the late 1950s and early 1960s: Guy Laroche, Irene Galitzine, and Federico Forquet.

Guy Laroche (1921-1989)

Guy Laroche worked as assistant to Jean Dessès for seven years before founding his own couture house in 1957. He had an early success with his ready-to-wear line, founded in 1961, helped by a brief stint in New York’s garment industry. Laroche was known for his accessible, youthful designs and use of colour.

Vogue 1102 is a slim, one-shouldered cocktail or evening dress with off-the-shoulder neckline and loose back panel. (Click image for back view.) The dress has a boned underbodice and looped self-trimming at the shoulder:

Vogue 1102 by Guy Laroche 1960s one-shouldered evening dress pattern

Vogue 1102 by Guy Laroche (1961) Cocktail or evening dress. Image via Etsy.

Galitzine (1916-2006)

Irene Galitzine was a Russian-born princess whose mother had fled the Bolshevik Revolution with her and settled in Rome. A former model, she presented her first collection in 1959. Galitzine was famous for her ‘palazzo pajamas,’ evening ensembles featuring wide-legged pants; she also designed part of Claudia Cardinale’s wardrobe for her role as Princess Dala in The Pink Panther (1963). Amusingly, Claudia Cardinale is actually this blog’s top search (she’s mentioned briefly in my first Mad Men Era post). Here she wears a white Galitzine tunic and pants in the film’s first party scene:

Princess Dala (Claudia Cardinale) wearing Galitzine pants and tunic in The Pink Panther (1963)

Claudia Cardinale wears Galitzine as Princess Dala in The Pink Panther (1963)

At first glance, Vogue 1393 looks like a jumpsuit, but it’s really a chic halter blouse and culotte. The sleeveless blouse has a wrap-around construction and gathers into a high, standing band collar. The matching culotte has a gathered skirt that forms wide palazzo pants in the front:

Vogue 1393

Vogue 1393 by Galitzine (1964) Halter and culotte. Image via the Vintage Patterns Wiki.

Federico Forquet (1931-)

Federico Forquet was also born to a family of aristocratic emigrés: his ancestors had settled in Naples after fleeing the French Revolution. The young Forquet worked with Balenciaga, Fabiani, and Galitzine before opening his own studio in 1961. He was known for his elegant, sculptural cut. Forquet also designed the costumes for the early Bertolucci film “Prima della rivoluzione” (1964).

Adriana Asti in Bernardo Bertolucci's Prima della rivoluzione (1964)

Adriana Asti in Bernardo Bertolucci’s Prima della rivoluzione (1964) Image via the Italian Cultural Institute in Sydney.

Vogue 1315 is a bow-trimmed sheath dress and jacket ensemble. The dress has a neckline that’s square in the back and scooped in the front with notched detail; contrast bow trim gives a high-waisted effect. The jacket has three-quarter kimono sleeves and a fabulous raised neckline curving up into points at the throat. It seems that, when worn together, the dress’ bow sits outside the jacket. The original was photographed at the Palazzo Annibale Scotti:

Vogue Couturier 1315 by Federico Forquet 1960s dress and jacket pattern

Vogue 1315 by Federico Forquet (1964) Dress and jacket. Image via Etsy.

With the exception of Guy Laroche, these new designers were based in Rome, reflecting Italy’s burgeoning fashion industry, with its alternatives to the Paris couture, as well as the rise of ready-to-wear.

Next: Mad Men-era milliners including Sally Victor, John Frederics, and Halston.


Tagged: 1960s, designer, Federico Forquet, Galitzine, Guy Laroche, Mad Men era, Vogue Patterns

Mad Men Era 7: Millinery

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Carolyn model Cassandra Jean Tomorrowland Mad Men Season 4

Carolyn (Cassandra Jean) in “Tomorrowland” (Mad Men, Season 4)

This week, four milliners who licensed their designs with Vogue in the early Sixties: Sally Victor, John Frederics, Guy Laroche, and Halston.

Sally Victor

Sally Victor (1905-1977) was one of the United States’ most prominent and successful milliners. She began her career as a department store buyer in the 1920s; after her marriage to the milliner ‘Serge’ (Sergiu Victor) she turned to designing hats, first for her husband’s salon and, from 1934, at her own custom millinery studio. Victor was known for her wearable yet sophisticated designs showing a diversity of influences.

Vogue 9992 is a pillbox hat with a large bow on the right-hand side:

Vogue 9992 1960s hat pattern Sally Victor

Vogue 9992 by Sally Victor (c. 1960) Pillbox with bow. Image via the Vintage Patterns Wiki.

John Frederics

John-Frederics was founded in 1929 by partners John P. Harberger (1902-1993) and Frederic Hirst (1906-1964). The duo designed hats for Hollywood productions including Gone With the Wind (1939), in which Vivien Leigh wore their straw hat. The label has a confusing history because of the partners’ subsequent name-changes: John P. Harberger changed his name twice, first to John Frederics and later, after the partnership dissolved in 1948, to John P. John; he designed solo as Mr. John, and Frederic Hirst as Mr. Fred. (Vogue also had Mr. John patterns in the 1950s.) It was Hirst who continued the John-Frederics label into the early 1960s.

Vogue 5384 is a simple but dramatic toque with fold-over detail and jewel embellishment:

Vogue 5384 1960s John Frederics hat pattern

Vogue 5384 by John Frederics (1961) Toque. Image via the Vintage Patterns Wiki.

Guy Laroche

Guy Laroche (featured in my previous Mad Men era post) started out as a millinery designer. I have seen one hat pattern by Laroche: Vogue 5336, described on the envelope back as a ‘profile toque’ trimmed with knot-tied ends. Version B has contrast trim:

Vogue 5336 by Guy Laroche 1960s hat pattern

Vogue 5336 by Guy Laroche (1961) Toque. Image via eBay.

Vogue 5336 was featured in the August/September 1961 issue of Vogue Pattern Book (second from the left):

Vogue Pattern Book illustration August/September 1961 hats

Illustration from Vogue Pattern Book, August/September 1961.

Halston

Born Roy Halston Frowick, Halston (1932-1990) also started out as a millinery designer. In 1957 he opened his own hat shop in Chicago; by 1959 he had relocated to New York to design hats for Bergdorf Goodman. He achieved fame as a milliner when Jacqueline Kennedy wore his pillbox hat to John F. Kennedy’s 1961 presidential inauguration. Vogue’s hat patterns refer to him as Halston of Bergdorf Goodman.

Vogue 7082 is a set of flower-like bridal headpieces made of soft fabric ‘petals’:

1960s Halston pattern: Vogue 7082 by Halston of Bergdorf Goodman 1960s bridal headpieces pattern

Vogue 7082 by Halston of Bergdorf Goodman (c. 1965) Bridal headpieces. Image via eBay.

Vogue 7082 was promoted with the wedding dress pattern Vogue 1745 (see pattern images here). The bridal headpieces are similar to this green one, pictured in Vogue magazine in April 1963:

Vogue ad Halston hat headpiece 1963

Halston headpiece, Vogue, 1 April 1963. Image via Etsy.

This group of milliners, old and new, seem to reflect the fortunes of millinery in the twentieth century. By the Sixties, Sally Victor and John-Frederics were established labels run by senior designers nearing the ends of their careers, while the younger designers, Guy Laroche and Halston, were to leave millinery to focus on fashion design.

Next: McCall’s New York Designers.


Tagged: 1960s, designer, Guy Laroche, Halston, John Frederics, Mad Men era, millinery, Sally Victor, vintage, Vogue Patterns, wedding

Lauren Hutton

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Lauren Hutton with horse, Vogue Pattern Book Winter 1968

Lauren Hutton in Vogue Pattern Book, Winter 1968. Photo: Ray Solowinski.

This week my new series on fashion models and sewing patterns continues with the great American model, Lauren Hutton. (See the first instalment, on Gia Carangi, here.)

World traveller, former Playboy Bunny, and daredevil Lauren Hutton (b. 1943) is an iconic figure in late Sixties and Seventies fashion. (Read Voguepedia’s bio here.) She was also a pioneer in transforming modelling into a lucrative career, signing the first exclusive, six-figure, annual cosmetics contract (with Revlon) in 1973. Hutton returned to modelling in her forties, so hers is still a familiar face, even for those who weren’t around for her early work. Recently she has been coming up as a forerunner for the current trend for gap-toothed models.

In the late 1960s, around the time her modelling career was taking off, Hutton did some work for McCall’s and Vogue Patterns. She posed for a few McCall’s New York Designers patterns that were released in 1967, including these designs by Larry Aldrich and Jacques Tiffeau:

McCall's 1018 by Larry Aldrich

McCall’s 1018 by Larry Aldrich (1967) Image via Etsy.

McCall's 1021 by Jacques Tiffeau

McCall’s 1021 by Jacques Tiffeau (1967) Image via the Vintage Patterns Wiki.

In the same year Hutton also modelled for Vogue patterns. Here she opens a two-page feature introducing Bill Blass to the new Vogue Americana line:

VPB Intl Winter 1967

An Introduction to Bill Blass: Lauren Hutton models Vogue 1830 in Vogue Pattern Book, Winter 1967. Photo: Marc Slade.

Hutton appears on two more Bill Blass designs released in early 1969:

Vogue 2099 by Bill Blass

Vogue 2099 by Bill Blass (1969) Image via the Vintage Patterns Wiki.

Vogue 2100 by Bill Blass

Vogue 2100 by Bill Blass (1969) Image via the Vintage Patterns Wiki.

I also found two editorials featuring Hutton in a 1968 issue of Vogue Pattern Book. (My copy is the oversize international edition, so the scans are slightly cropped.) Both editorials promote non-designer patterns, so Hutton doesn’t appear on the pattern envelopes.

The first editorial shows the new wrap look. Here Hutton wears a wool fleece wrap coat, Vogue 7448:

Lauren Hutton models a 1960s coat pattern, Vogue 7448, in Vogue Pattern Book, Winter 1968.

“Fashion-Right Wraps,” Vogue Pattern Book, Winter 1968. Photo: Len Steckler.

(A quick search for this coat pattern turned up not one but two versions by sewing bloggers: Zoe of So, Zo and Tanit-Isis.)

The photo that opens this post is from the second, country-themed editorial, which was photographed by Ray Solowinski. (The design Hutton models beside the horse is Vogue 7426, “a biscuit coloured jumper in fabulously fake leather … lightly shaped to the body and loosely belted.”) In the first two photos Hutton models a tweed dress and fringed stole, Vogue 7439, and a camel-hair coat, Vogue 7416:

VPB Winter 1968b

Vogue Pattern Book, Winter 1968. Photo: Ray Solowinski.

Lauren Hutton models a camel-hair coat in Vogue Pattern Book, Winter 1968

Vogue Pattern Book, Winter 1968. Photo: Ray Solowinski.

The last photo shows Vogue 7417, a wool flannel dress with “a perky sailor collar and bias binding of white flannel. The self-belt rides low on the hips, over a slightly A-lined skirt.”

Lauren Hutton with Louis Vuitton bag, photographed by Ray Solowinski for Vogue Pattern Book Winter 1968

Vogue Pattern Book, Winter 1968. Photo: Ray Solowinski.

With its earth tones and natural look (despite the wig) this last shoot illustrates how, heading into the Seventies, Hutton’s strengths were the perfect fit.


Tagged: 1960s, Bill Blass, McCall's, models, Vogue Patterns

Maud Adams

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Maud Adams and Roger Moore - Octopussy poster detail

How many pattern models can say they’ve been a Bond girl? Since the Toronto International Film Festival is underway, this instalment in my models series focuses on Swedish model-turned-actor Maud Adams, whose film credits include The Man with the Golden Gun (1974), Rollerball (1975), and Octopussy (1983). (To see the other series posts, click the ‘models’ tag below.)

Before getting into film acting in the 1970s, former Miss Sweden Maud Adams (née Wikström, b. 1945), worked as a model in Paris and New York for publications including Vogue, McCall’s, and Vogue Patterns. McCall’s 1044 sees her modelling a check suit by Laird-Knox:

Maud Adams models a Sixties suit pattern by Laird-Knox, McCall's 1044

McCall’s 1044 by Laird-Knox (1968) Image via the Vintage Patterns Wiki.

Maud Adams appears on many Vogue designer patterns of the later ’60s, such as this one for a dress by Patou:

Maud Adams models on the cover of Vogue 1809 by Patou

Vogue 1809 by Patou (1967) Image via the Vintage Patterns Wiki.

Here she wears a dress and matching scarf by James Galanos:

Maud Adams models Vogue 2004 by James Galanos

Vogue 2004 by James Galanos (1968) Image via Stitches and Loops.

And here Adams models the maxi version of Vogue 1847, a fabulous halter dress by Pierre Cardin:

Maud Adams modelling a 1960s Pierre Cardin maxi dress pattern, Vogue 1847

Vogue 1847 by Pierre Cardin (1967) Image via Etsy.

Maud Adams also appears on several late Sixties covers of Vogue Pattern Book. Here’s a selection:

Maud Adams on the cover of Vogue Pattern Book, Aug/Sept 1967

Vogue Pattern Book, August/September 1967. Image via eBay.

Maud Adams on the cover of Vogue Pattern Book, Feb/Mar 1968

Vogue Pattern Book, February/March 1968. Image via eBay.

Maud Adams on the cover of Vogue Pattern Book, August/September 1968

Vogue Pattern Book, August/September 1968. Image via flickr.


Tagged: 1960s, James Galanos, Jean Patou, Laird-Knox, McCall's, models, Pierre Cardin, Vogue Patterns

Zig-Zag Glamour

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Speaking of aspirational marketing, I wanted to share this early ’60s, Mad Men-era ad for Singer’s Slant-O-Matic sewing machines and Singer Sewing Centers:

1960s Singer Sewing Centers ad showing a woman in evening wear leaning on a giant Singer Slant-O-Matic sewing machine

What is zig-zag sewing? Singer Sewing Centers advertisement, 1961.

The ad shows a model (Dovima?) in full evening dress, complete with long gloves and glittering parure; she leans on a monumental Singer Slant-O-Matic sewing machine, a length of her gown’s green fabric rippling underneath.

According to the ad copy, zig-zag sewing is an exciting, time-saving innovation that helps you sew drapes, mend Johnny’s shirts, and choose complicated designer sewing patterns without a second thought. The eveningwear design is a Vogue Paris Original by Nina Ricci, Vogue 1499.

I love how the ad plays with scale while juxtaposing mid-century high glamour with the latest sewing technology. The other ads I’ve seen from this series promote formal sewing for the winter holidays, but this one is from the June/July Vogue Pattern Book.

Singer 1961 detail

Vogue 1499 by Nina Ricci. Detail, Singer Sewing Centers ad, 1961.


Tagged: 1960s, advertising, Mad Men era, Nina Ricci, sewing, vintage, Vogue Patterns

Slant-O-Matic for the Holidays

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I wanted to share this holiday-themed, Mad Men-era advertisement for Singer Slant-O-Matic sewing machines and Singer Sewing Centers:

Singer advert 1960 showing Sara Thom in a Pauline Trigère evening gown, McCall's 5588

What’s the newest slant on holiday sewing? Singer Sewing Centers advertisement, 1960.

Like the other ads in the series (see my earlier post here), the ad plays with scale while serving up some mid-century aspirational marketing. The copy promotes the Slant-O-Matic’s slanted needle and how it helps dressmakers sew special fabrics into submission.

The model is Sara Thom; her evening gown in grape and fuchsia taffeta is a McCall’s exclusive by Pauline Trigère, McCall’s 5588.

1960 Pauline Trigère pattern modelled by Sara Thom, McCall's 5588. Singer Sewing Centers ad, 1960.

McCall’s 5588 by Pauline Trigère. Detail, Singer Sewing Centers ad, 1960.


Tagged: 1960s, advertising, holidays, Mad Men era, McCall's, Pauline Trigère, sewing, vintage

Alberta Tiburzi

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Hiro photo of Alberta Tiburzi in Balenciaga

Alberta Tiburzi in Balenciaga. Harper’s Bazaar, 1967. Photo: Hiro (Yasuhiro Wakabayashi). Image via modeSPIRIT.

Born in Rome, Alberta Tiburzi began her modelling career in Italy in the 1960s. She later moved to New York after signing a contract with American Vogue. In the 1970s Tiburzi became a professional fashion photographer, known as signora della luce for her work with light. (Read a bio here, from the 2005 exhibition Italian Eyes: Italian Fashion Photographs from 1951 to Today.)

In the mid-1960s Tiburzi did some modelling for Vogue Patterns in Rome, for Couturier patterns by Italian designers. My mother made this Galitzine ensemble in fuchsia bouclé:

Alberta Tiburzi on a 1960s pattern, Vogue 1564 by Galitzine

Vogue 1564 by Galitzine (1966) Image via the Vintage Patterns Wiki.

In this design by Federico Forquet, the shaped hem of the cutaway jacket matches the waistline seam on the dress:

Alberta Tiburzi on a 1960s pattern, Vogue 1575 by Federico Forquet

Vogue 1575 by Federico Forquet (1966) Image via Etsy.

Tiburzi brings out the drama of this double-breasted tent coat by Fabiani:

Alberta Tiburzi on a 1960s pattern, Vogue 1577 by Fabiani

Vogue 1577 by Fabiani (1966) Image via the Vintage Patterns Wiki.

Tiburzi was also photographed in the dress from the same pattern:

Alberta Tiburzi modelling Vogue 1577 dress

Vogue 1577 by Fabiani (1966) Image via the Vintage Patterns Wiki.

Here she models a red Simonetta dress with tucks radiating from the collar:

1960s Simonetta pattern with model Alberta Tiburzi - Vogue 1587

Vogue 1587 by Simonetta (1966) Image via Etsy.

Once in New York, Tiburzi did some work for McCall’s. Here she models a purple dress with heavily embellished collar by Pauline Trigère:

Late 1960s Pauline Trigère pattern - McCall's 1048 (1968)

McCall’s 1048 by Pauline Trigère (1968)

You can see a Hiro editorial featuring Tiburzi at Couture Allure, or click the models tag to see more posts in my models series.


Tagged: 1960s, designer, Fabiani, fashion, Federico Forquet, Galitzine, McCall's, models, Pauline Trigère, sewing, Simonetta, vintage, Vogue Patterns

Celia Hammond

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Celia Hammond photographed in Paco Rabanne on the cover of British Vogue, May 1966.

Celia Hammond in Paco Rabanne. British Vogue, May 1966. Photo: David Bailey. Image via Vogue UK.

Born in Indonesia, Celia Hammond was discovered by Norman Parkinson in the early 1960s and went on to build a career as a top model in Paris and Swinging London.

Vogue special beauty issue with cover model Celia Hammond, June 1967

British Vogue, June 1967. Photo: David Bailey. Image via Vogue UK.

Hammond may be seen on many designer patterns from Vogue and Butterick from the mid-1960s, always by British designers.

Here she models an LBD with dropped waist and bow-trimmed overblouse by Michael of London (Michael Donéllan):

1960s Michael of London dress pattern - Vogue 1330

Vogue 1330 by Michael (1964) Image via the Blue Gardenia.

Hammond modelled for patterns by a few British designers licensed to Butterick’s new Young Designers line, including the first Mary Quant patterns. Here she poses in a Quant dress, Butterick 3288, on a Butterick catalogue cover shot by Terence Donovan:

Butterick catalogue cover showing 3288 by Mary Quant - October 1964

Butterick 3288 by Mary Quant; Butterick catalogue, October 1964. Photo: Terence Donovan. Image via eBay.

Jean Muir designed this button-trimmed, mustard-yellow dress for her early label, Jane & Jane:

1960s Jean Muir dress pattern - Butterick 4153

Butterick 4153 by Jean Muir (c. 1965) Image via the Vintage Patterns Wiki.

Hammond also appears on this popular Jean Muir dress pattern, Butterick 4577:

1960s Jean Muir dress pattern - Butterick 4577

Butterick 4577 by Jean Muir (c. 1967) Image via Etsy.

Here she models a suede-trimmed ensemble by Jo Mattli:

1960s Jo Mattli suit pattern - Vogue 1664

Vogue 1664 by Jo Mattli (1966) Image via the Vintage Patterns Wiki.

This evening dress from Belinda Bellville has a shaped bodice and handy pockets:

1960s Belinda Bellville evening dress pattern - Vogue 1680

Vogue 1680 by Belinda Bellville (1966) Image via the Vintage Patterns Wiki.

By Ronald Paterson, this three-piece ensemble with cutaway jacket is chic in white matelassé with matching buttons:

1960s Ronald Paterson suit pattern - Vogue 1685

Vogue 1685 by Ronald Paterson (1967) Image via the Vintage Patterns Wiki.

Richard Dormer photographed Hammond in these two Belinda Bellville designs. Vogue 1795 is an elegant, black-and-white day ensemble, while Vogue 1828 is a short evening dress with tiered, scalloped, bias overskirt:

1960s Belinda Bellville dress and jacket pattern - Vogue 1795

Vogue 1795 by Belinda Bellville (1967) Image via the Vintage Patterns Wiki.

1960s Belinda Bellville evening dress pattern - Vogue 1828

Vogue 1828 by Belinda Bellville (1967) Image via the Vintage Patterns Wiki.

Here Hammond models another dress by Michael Donéllan, its blouson bodice slashed in back to reveal an attached camisole:

1960s Michael dress pattern - Vogue 1861 (1967)

Vogue 1861 by Michael of London (1967) Image via the Vintage Patterns Wiki.

Hammond retired from modelling to devote herself full-time to her work for animal welfare; she remains active for this cause as the founder of the Celia Hammond Animal Trust.

Click the models tag to see more posts in my models series.


Tagged: 1960s, Belinda Bellville, fashion, Jean Muir, Mary Quant, Mattli, Michael Donéllan, models, Ronald Paterson, sewing, vintage, Vogue Patterns

Mad Men Era 8: McCall’s New York Designers

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Jane and Roger at the Drapers' party, Mad Men season 5, episode 1-2

Jane and Roger Sterling (Peyton List and John Slattery) in Mad Men, season 5. Image via AMC.

With Mad Men entering its final season, my Mad Men-era series concludes with two posts on fashion designers whose work became available to home sewers in the mid-Sixties. (Browse the series by clicking the Mad Men era tag, or start at the beginning.)

Before the Vogue Americana line there was McCall’s New York Designers’ Collection. In the fall of 1965, McCall’s introduced a new pattern line: New York Designers’ Collection plus 1. (The “plus 1” refers to one foreign designer, Digby Morton; later, as McCall’s added designers to the line, it became “New York Designers’ Collection Plus.”)

The Fall/Winter 1965 issue of McCall’s Pattern Fashions & Home Decorating introduced readers to the new designers. According to the catalogue, the new line featured “the most outstanding fashions of seven leading American designers and one famous London couturier” (click to enlarge):

Meet McCalls New Designers 1965

Meet McCall’s new designers. McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965–66.

The original list of designers consisted of Larry Aldrich, Geoffrey Beene, Bill Blass, Laird-Knox, Digby Morton, Originala, Mollie Parnis, and Pauline Trigère, whose agreement with McCall’s dated to the mid-1950s. (Trigère was already featured in an earlier Mad Men era post.) Later additions would include Anne Klein, Jacques Tiffeau, and Rudi Gernreich.

This post looks at three of the best-known American designers in McCall’s new line: Bill Blass, Geoffrey Beene, and Anne Klein.

Bill Blass

Born in Fort Wayne, Indiana, Bill Blass (1922-2002) showed an early talent for fashion design, studying briefly at Parsons before enlisting in the U.S. military in 1942. After the war he returned to New York to work in the fashion industry; by 1959 he was head designer for Maurice Rentner—then a conservative, established Seventh Avenue label. (McCall’s patterns credit the designer as ‘Bill Blass for Maurice Rentner, Ltd.’) In 1970 he purchased the company and renamed it Bill Blass Ltd. Blass was known for his sophisticated but youthful designs favoured by high society. He retired in 1999.

McCall’s 8927 is an asymmetrical, sleeveless shift dress with applied bands and an inverted pleat on the left-hand side:

1960s Bill Blass dress pattern - McCall's 8927

McCall’s 8927 by Bill Blass (1967) Image via Etsy.

Geoffrey Beene

Born in Louisiana as Samuel Robert Bozeman Jr., Geoffrey Beene (1924-2004) trained at the Traphagen School of Fashion in New York and École de la Chambre Syndicale in Paris, where he also apprenticed with a tailor. Returning to New York, he worked at Harmay and Teal Traina before founding his own company in 1963. Beene was renowned for his innovative, modern designs, as well as his iconoclasm.

Veronica Hamel models McCall’s 1028, a dress cut in seven panels with seven-eighths kimono sleeves and triangular, bias collar:

McCalls 1028 (1968)

McCall’s 1028 by Geoffrey Beene (1968) Image via Etsy.

Anne Klein

Born in Brooklyn as Hannah Golofsky, Anne Klein (1923-1974) also trained at the Traphagen School of Fashion. The pioneer in American sportswear worked in petites and juniors before founding Anne Klein and Company in the late 1960s. Her final collection was completed by Donna Karan, who had begun work at the company in the summer of 1967 as Klein’s intern.

McCall’s 1020 is a sleeveless shift dress with angular armholes and fabulous standing (and convertible) collar. The model is Hellevi Keko:

McCalls 1020 (1967)

McCall’s 1020 by Anne Klein (1967) Image via MOMSPatterns.

All three New York designers would later make the switch to Vogue Patterns: Blass in 1967, Beene and Klein in the 1970s.

Next: Butterick’s Young Designers: Mary Quant, Jean Muir, and Emmanuelle Khanh.


Tagged: 1960s, Anne Klein, Bill Blass, designer, fashion, Geoffrey Beene, Mad Men era, McCall's, ready-to-wear, sewing, vintage

Mad Men Era 9: Butterick’s Young Designers

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Megan Draper (Jessica Paré) in a Mad Men season 7 promotional photo. Image via AMC.

My series on Mad Men-era designer patterns concludes this week with three Butterick Young Designers: Mary Quant, Jean Muir, and Emmanuelle Khanh.

In 1964, Butterick launched its Young Designers line, appealing to the youth market by licensing the work of up-and-coming, international fashion designers. The line would continue through the 1970s with the addition of new designers like Betsey Johnson, Jane Tise, and Kenzo. (For more on the Young Designers line see The Vintage Traveler’s Butterick Young Designers page.)

Mary Quant

Mary Quant (b. 1934) was the first designer to be signed to the new pattern line. Born in London, Quant met Archie McNair and her future husband, Alexander Plunket Greene, at art school; together they opened a boutique on the King’s Road, Bazaar, in 1955, selling Quant’s fun, youthful designs. Quant is perhaps most famous as a pioneer of the miniskirt. Butterick released its first Quant patterns, featuring Celia Hammond photographed by Terence Donovan, in the fall of 1964.

Butterick 5475 is a mini-length shirt dress with plenty of details including epaulets, side slits, and a self-buttoned belt:

1960s Mary Quant mini dress pattern - Butterick 5475

Butterick 5475 by Mary Quant (1969) Mini dress.

Jean Muir

Also born in London, Jean Muir (1928-1995) showed an early talent for dressmaking and needlework. During the 1950s, after working her way up from the stockroom at Liberty, she was hired as designer for Jaeger; she stayed with Jaeger until 1962, when she founded her first label, Jane & Jane. She launched her eponymous label in 1966. Muir was known for her fluid dresses with charming dressmaker details.

Butterick introduced Jean Muir patterns in the spring of 1965. This short, high-waisted dress dates to the late 1960s; the bodice front and slashed, modified raglan bell sleeves fasten with rows of tiny buttons:

1960s Jean Muir dress pattern - Butterick 5657

Butterick 5657 by Jean Muir (c. 1969) Image via eBay.

Emmanuelle Khanh

Born in Paris as Renée Mésière, Emmanuelle Khanh (b. 1937) married avant-garde industrial designer Quasar Khanh in the late 1950s, around the same time that she began working as a house model for Balenciaga and Givenchy. Turning her hand to fashion design, Khanh was soon at the forefront of yé-yé fashion (Paris’ answer to Youthquake), designing for brands including Cacharel and Missoni before launching her own label in 1969. (Read a 1964 LIFE magazine article about Khanh here.) Today her company focuses on accessories, particularly eyewear.

Butterick introduced Emmanuelle Khanh sewing patterns in the fall of 1965. This turquoise, suit-effect dress creates interesting effects with topstitching and collar details:

1960s Emmanuelle Khanh suit pattern on the cover of the Butterick Home Catalog, Fall 1965

Emmanuelle Khanh dress on the cover of the Butterick Home Catalog, Fall 1965. Image: myvintagevogue via Freshly Given.

I’m not sure of the pattern number—it may be Butterick 3718. This photo shows a full-length view of the dress:

An Emmanuelle Khanh dress made from a Butterick sewing pattern in heavy turquoise blue wool jersey. The striped blue, grey and black stockings are by Corah and the suede buttoned gaiters and shoes by Rayne. The white stitched crepe hat is by Simone Mirman.

An Emmanuelle Khanh dress made from a Butterick sewing pattern in heavy turquoise blue wool jersey (1965) Image via Amazon.

It’s interesting to see an established company like Butterick responding to contemporary Sixties youth culture, facilitating access to Youthquake and yé-yé fashion in the process.


Tagged: 1960s, Butterick, designer, Emmanuelle Khanh, fashion, Jean Muir, Mad Men era, Mary Quant, ready-to-wear, sewing, vintage

Nena von Schlebrügge and Uma Thurman

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Autumn 1960 Vogue Pattern Book (UK edition)

Nena von Schlebrügge on the cover of Vogue Pattern Book, Autumn 1960. Image via eBay.

(A late Mother’s Day post since I was under the weather yesterday.)

In honour of Mother’s Day, this models post is devoted to a mother and daughter who both modelled for designer sewing patterns: Nena von Schlebrügge and Uma Thurman.

Nena von Schlebrügge (b. 1941) was born in Mexico City to German-Swedish parents who had fled Nazi Germany. In 1957, two years after she was discovered by Norman Parkinson, she moved from her native Stockholm to London to pursue modelling, later moving to New York to sign with Eileen Ford.

Norman Parkinson test shot of Nena von Schlebrügge, Stockholm, 1955

Nena von Schlebrügge, first test shots, Stockholm, 1955. Photo: Norman Parkinson. Image via artnet.

Nena von Schlebrügge appears on a number of Vogue Pattern Book covers and Vogue patterns from the late 1950s and early 1960s.

Here she models one of Vogue’s first Dior patterns by Yves Saint Laurent—Vogue 1472, a skirt suit and full coat with big, shaped collar:

Vogue 1472 by Yves Saint Laurent for Christian Dior (1959). Image via the Vintage Patterns Wiki.

Von Schlebrügge can also be seen on Vogue 1484 by Madame Grès, a 3-piece ensemble that includes a voluminous coat with three-quarter sleeves, loose back panel, and elegant contrast lapels and lining:

Vogue 1484 by Grès (1960) Image via the Vintage Patterns Wiki.

Nena von Schlebrügge on a 1960 Grès pattern - Vogue 1484

Detail of Vogue 1484 by Grès (1960) Image via Etsy.

Uma Thurman (b. 1970) is the daughter of Nena von Schlebrügge and her second husband, Robert Thurman. Born and raised in Massachusetts, Uma Thurman dropped out of her prep school there to pursue acting in New York City, where she worked as a fashion model before landing her breakout roles in Stephen Frears’ Dangerous Liaisons (1988) and Terry Gilliam’s The Adventures of Baron Munchausen (1988).

Patrick Demarchelier photo of Uma Thurman on the cover of British Vogue, December 1985

British Vogue, December 1985. Photo: Patrick Demarchelier. Image via Vogue UK.

Uma Thurman is featured on a handful of 1980s Simplicity patterns, including two by Cathy Hardwick. (These may date to Tom Ford’s time at the company.)

Here Thurman wears Simplicity 8054, a wrap dress with halter back and capelet sleeves, in classic red:

1980s Cathy Hardwick dress pattern featuring Uma Thurman - Simplicity 8054

Simplicity 8054 by Cathy Hardwick (1986) Image via Etsy.

Here she models a pure ’80s LBD with big shoulders and flutter sleeves, Simplicity 8055:

1980s Cathy Hardwick dress pattern featuring Uma Thurman - Simplicity 8055

Simplicity 8055 by Cathy Hardwick (1987) Image via Etsy.

Nena von Schlebrügge later became a psychotherapist and director of Tibet House and the Menla Center; Uma Thurman is an Academy Award nominee for her role in Pulp Fiction (1994). Thurman’s presence is already evident in her Simplicity patterns. Isn’t the family resemblance striking?


Tagged: 1950s, 1960s, 1980s, Alix Grès, Cathy Hardwick, Christian Dior, fashion, models, Mother's Day, sewing, Simplicity, vintage, Vogue Patterns, Yves Saint Laurent

Patterns in Vogue: Helmut Newton at the Beach

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Vogue May 1964

Detail, Vogue, May 1, 1964. Photo: Helmut Newton.

In the mid-1960s, Helmut Newton photographed a two-page Vogue Patterns editorial for Vogue magazine on location at Wanda Beach, near Sydney, Australia.

The editorial features two pieces from a single beachwear pattern: Vogue 6211. The cowl-neck coverup is shown in white terry cloth, the one-piece drawstring bathing suit in double-knit Orlon; the linen hats are by Adolfo and Halston (click to enlarge):

Vogue 6211 coverup and bathing suit photographed by Helmut Newton - Vogue 1 May 1964

Vogue 6211 in Vogue, May 1, 1964. Photos: Helmut Newton.

As always, back views and yardage could be found in the back of the magazine:

Vogue 1May1964 219

Vogue, May 1, 1964.

Click the Patterns in Vogue tag for more posts in the series.


Tagged: 1960s, beachwear, fashion, fashion photography, Helmut Newton, Mad Men era, Patterns in Vogue, sewing, swimwear, vintage, Vogue Patterns

Benedetta Barzini

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Benedetta Barzini photographed by Peter Knapp for the cover of Vogue Italia, September 1967

Vogue Italia, September 1967. Photo: Peter Knapp. Image via NYMag.

In honour of Labour Day, this models post is devoted to iconic model and political activist Benedetta Barzini.

Benedetta Barzini (b. 1943) grew up in Porto Santo Stefano and New York City. She worked as a model in New York for four years after being discovered by Diana Vreeland. Here she appears on the cover of Vogue Italia’s inaugural issue:

Benedetta Barzini on the cover of Italian Vogue's inaugural issue, November 1965

Vogue Italia & Novita, November 1965. Photo: Giampaolo Barbieri. Image via Vogue Italia.

Although Barzini returned to Italy to act, in the early 1970s she left acting and modelling to pursue Marxist-feminist teaching and political activism. She returned to modelling in the late 1980s. As of 2013 Barzini was a Professor of Fashion and Anthropology at the Polytechnic Institute of Milan. (Recent interview here.)

Donna Karan spring 1999 campaign photographed by Peter Lindbergh.

Donna Karan spring 1999 campaign. Photo: Peter Lindbergh. Models: Benedetta Barzini and Annie Morton.

Gianni Penati photographed Barzini for a spring 1965 Vogue Patterns editorial for Vogue magazine. The patterns are Vogue 1429 by Christian Dior and Vogue 6534:

Benedetta Barzini wearing Vogue pattern 1429 by Christian Dior in Moygashel linen photographed by Gianni Penati

Vogue 1429 by Christian Dior. Vogue, March 15, 1965. Photo: Gianni Penati.

Benedetta Barzini wearing Vogue 6534 dress in Vogue, March 1965 photographed by Gianni Penati

Vogue 6534 in Vogue, March 15, 1965. Photo: Gianni Penati.

I have seen only one Vogue pattern with Barzini on the envelope. In 1967, Len Steckler photographed her in Vogue 1775 by Chuck Howard, a pattern from the new Vogue Americana line:

Astrid Heeren and Benedetta Barzini model Vogue 1783 (Chester Weinberg) and Vogue 1775 (Chuck Howard), Vogue Pattern Book fall 1967

New Vogue Americana patterns, Vogue Pattern Book, Autumn 1967. Photos: Len Steckler. Models: Astrid Heeren and Benedetta Barzini.

Barzini was also featured on the cover of the Vogue Patterns catalogue for August 1967:

Benedetta Barzini in Vogue 1775 by Chester Weinberg - Vogue Patterns catalogue August 1967

Vogue Patterns catalogue, August 1967. Image via Betsy Vintage.

Happy Labour Day, everyone!


Tagged: 1960s, Christian Dior, Chuck Howard, fashion, fashion photography, Labour Day, models, sewing, vintage, Vogue Patterns

Yves Saint Laurent for Dior: Vogue Patterns

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Isabella Albonico photographed by Leombruno-Bodi in Dior pattern 1471 for Vogue, January 1st, 1960

Detail of Vogue 1471 by Yves Saint Laurent for Christian Dior, Vogue, January 1, 1960. Photo: Leombruno-Bodi.

For Paco Peralta.

Before Vogue Patterns introduced Yves Saint Laurent with patterns from the Mondrian collection, the company had already licensed the designer’s work for the house of Dior. (Read more at the Fondation Pierre Bergé – Yves Saint Laurent, or see Dustin’s post here.)

Yves Saint Laurent was appointed head designer at Dior after Christian Dior’s death in 1957. Dior had been his mentor; in 1955 he hired Saint Laurent to work at his new boutique, later promoting him to accessories and couture. Richard Avedon’s famous Dovima with Elephants shows a velvet evening dress designed by Yves Saint Laurent while he was still assistant designer:

Avedon's Dovima with Elephants and YSL sketch for Dior, 1955

Richard Avedon, Dovima with Elephants, Evening Dress by Dior, Cirque d’Hiver, Paris, 1955, and sketch by Yves Saint Laurent.

(Images via Enticing the Light and Encore! Life.)

Saint Laurent’s first collection for Dior, Trapèze (Spring 1958 haute couture), was a huge success, and his later work at the house continued its play with proportion. L’Officiel’s spring preview issue for 1958 featured an illustration of a Dior trapeze dress by René Gruau:

L'Officiel mars 1958: Gruau illustration of a black Dior trapeze dress

Christian Dior trapeze dress on the cover of L’Officiel, March 1958. Illustration: René Gruau. Image via jalougallery.com.

The young Yves Saint Laurent designed six haute couture collections for Dior; Vogue’s licensing represents his last three collections for the house, from 1959 to 1960.

Christian Dior label, fall-winter 1959 at the Metropolitan Museum of Art

Christian Dior label, automne-hiver 1959. Image via the Metropolitan Museum of Art.

1. Christian Dior Haute Couture Fall/Winter 1959

Saint Laurent’s second Fall/Winter couture collection for Dior was controversial; L’Officiel declared its aesthetic “femininity pushed to the extreme.” Suits were shown with severely cropped jackets, and the skirt silhouettes included voluminous tiers and hobble skirts.

The first Dior patterns were promoted with illustrations by Esther Larson in the late 1959 issues of Vogue Pattern Book and Vogue Printed Pattern News (thanks to the White Cabinet for the ID):

Vogue 1472 on the cover of Vogue Pattern news for December 15th, 1959

Vogue Printed Pattern News, December 15, 1959. Illustration: Esther Larson.

Anticipating demand for this high-profile addition to Vogue’s designer patterns, Vogue Pattern Book noted that the new patterns would be available in stores after November 10th:

Dior patterns in Vogue Pattern Book, December 1959-January 1960. Illustrations: Esther Larson. Image via Make Mine Vogue.

The first Dior patterns were photographed by Joseph Leombruno and Jack Bodi, the couple who worked as Leombruno-Bodi. In Vogue magazine’s first issue for 1960, Isabella Albonico modelled the two dress ensembles, Vogue 1471 and 1470:

For the first time Vogue patterns from designs by Dior. Vogue 1 Jan 1960

Vogue patterns from designs by Dior, Vogue, January 1, 1960. Photos: Leombruno-Bodi.

Leombruno-Bodi also photographed the new Dior patterns for Ladies’ Home Journal. The accompanying text for Vogue 1470 suggests that the hobble skirt silhouette was considered extreme: “Dior’s famous ‘hobble’ skirt makes a charming mid-season costume … The pattern also includes details on how to make the dress without the band at the bottom of the skirt for less extreme effect.” The model on the left is Anne St. Marie (click to enlarge):

Nora O'Leary, "Christian Dior: Yours for the Making," with hats by Vincent-Harmik, Maria Pia, and John Frederics - Ladies' Home Journal Jan 1960

Nora O’Leary, “Christian Dior: Yours for the Making,” Ladies’ Home Journal, January 1960. Photos: Leombruno-Bodi. Image via the Internet Archive.

Vogue 1470 is a striking dress and jacket ensemble. The short jacket has three-quarter sleeves and bow trim at the waist, while the dress has short sleeves, low V-neckline, and the collection’s distinctive pouf-hobble skirt banded at the knee. The original was navy tweed:

1950s Christian Dior dress and jacket pattern - Vogue 1470

Vogue 1470 by Yves Saint Laurent for Christian Dior (1959) Dress and jacket.

Here’s the envelope description: One piece dress and jacket. Skirt, with or without puffed tunic, joins the bodice at the waistline. Wide V neck-line with band finish. Short kimono sleeves. Short fitted jacket, joined to waistband, has concealed fastening below notched collar; below elbow length sleeves. Novelty belt.

Vogue 1471 is a close-fitting, double-breasted jacket with matching dress. The original was black-and-white tweed:

1950s Christian Dior dress and jacket pattern - Vogue 1471

Vogue 1471 by Yves Saint Laurent for Christian Dior (1959) Image via Make Mine Vogue.

The envelope description reads: One piece dress and jacket. Flared skirt joins the bodice at the waist-line. Single button closing below the wide V neck-line with extension band finish. Above elbow length and short sleeves. Double breasted jacket has notched collar and below elbow length sleeves. Novelty belt for version A.

Vogue 1472 seems to have been the most popular of the three patterns. The voluminous coat and skirt suit were modelled by Nena von Schlebrügge:

1950s Christian Dior coat and suit pattern - Vogue 1472

Vogue 1472 by Yves Saint Laurent for Christian Dior (1959) Image via the Vintage Patterns Wiki.

Here’s the envelope description: Coat, suit and scarf. Double-breasted hip length jacket has a notched collar and below elbow length sleeves with buttoned vents. Slim skirt. Double-breasted, full coat in two lengths has a large shaped collar. Concealed pocket in side seams. Below elbow length sleeves joined to dropped shoulder armholes. Straight scarf.

In the next issue of Vogue Pattern Book, the Vogue 1472 coat is called “the newsmaking original Dior coat that tops the suit… Note the extras here: the enormous buttons, the slashed side seams, the stitched collar, the scarf to match. Your own extra: a towering cloche of the checked fabric”:

Photo of Nena von Schlebrügge in Vogue 1472 in Vogue Pattern Book Feb/Mar 1960

Vogue 1472 in Vogue Pattern Book, February/March 1960. Image via eBay.

2. Christian Dior Haute Couture Spring/Summer 1960

Saint Laurent’s Spring 1960 collection for Dior was characterized by rounded silhouettes and vibrant colour. L’Officiel noted its straight suits with jackets cut on the bias to achieve the suppleness of a knitted cardigan.

Vogue 1012, introduced in the August/September 1960 issue of Vogue Pattern Book, includes a collarless, single-breasted skirt suit and sleeveless blouse with crisscross back. The jacket in view A is cut on the bias:

1960s Christian Dior suit and blouse pattern - Vogue 1012

Vogue 1012 by Yves Saint Laurent for Christian Dior (1960) Image via the Vintage Patterns Wiki.

The envelope description reads: Suit and blouse. Short, straight jacket buttons below collarless away from normal neck-line. Welt pockets. Below elbow length kimono sleeves. Skirt has soft gathers from very shallow yoke. Easy fitting overblouse has shoulder straps crisscrossed at back.

This suit is similar to Vogue 1012, but has a more conventional button front:

L'Officiel 457-58 Dior

Christian Dior’s pared-down suit, L’Officiel, April 1960. Photo: Philippe Pottier. Image via jalougallery.com.

These Guy Arsac editorial photos of a red “boule” coat and teal dress show the collection’s play with colour and silhouette:

L'Officiel 455-56 Dior Arsac

“Boule” coat by Christian Dior, L’Officiel, March 1960. Photo: Guy Arsac. Image via jalougallery.com.

LOfficiel 457-58 Diorb

Silk dress by Christian Dior, L’Officiel, April 1960. Photo: Guy Arsac. Image via jalougallery.com.

3. Christian Dior Haute Couture Fall/Winter 1960

Yves Saint Laurent’s controversial final collection for Dior, le Beat look, was inspired by Left Bank icon Juliette Gréco and the Beatniks of Saint-Germain-des-Prés. It was innovative for its infusion of youthful, bohemian street style into the couture, with Beat elements including leather jackets, knitted turtlenecks, and plenty of black.

Vogue produced two patterns from this collection, drawn from the more conventional designs. Vogue 1041 is a skirt suit and matching, loose coat with a big standing collar and side slits:

1960s Christian Dior suit and coat pattern - Vogue 1041

Vogue 1041 by Christian Dior (1960) Image via the Vintage Patterns Wiki.

Here’s the envelope description: Suit and coat. Easy fitting jacket has high buttoned closing below neck-band. Vent opening in side front seams. Bracelet length and elbow length sleeves. Slightly gathered skirt has outside stitched front panel concealing pockets. Seven eighths length loose coat has opening in side seams. Away-from-neck-line standing neck-band. Bracelet length kimono sleeves.

Philippe Pottier photographed the purple coat ensemble for L’Officiel‘s winter collections issue:

Christian Dior tweed ensemble photographed by Philippe Pottier for L'Officiel octobre 1960

Christian Dior tweed ensemble, L’Officiel, October 1960. Photo: Philippe Pottier. Image via jalougallery.com

Vogue 1041 was photographed for Vogue magazine by Henry Clarke:

Vogue 1041 by Dior photographed by Henry Clarke - Vogue Nov 15th, 1960

Vogue 1041 in Vogue, November 15, 1960. Photo: Henry Clarke.

Vogue 1041 by Dior photographed by Henry Clarke - Vogue Nov 15th, 1960

Vogue 1041 in Vogue, November 15, 1960. Photo: Henry Clarke.

Vogue 1049 is a skirt suit and sleeveless overblouse. The blouse is worn over a barrel skirt with attached underbodice for a dropped-waist effect. The jacket of view A is designed to be worn open:

1960s Christian Dior suit pattern - Vogue 1049

Vogue 1049 by Yves Saint Laurent for Christian Dior (1961) Image via Etsy.

The envelope description reads: Suit and blouse. Box jacket has cut away fronts and simulated buttoned closing or complete buttoned closing, below standing band collar. Easy fitting overblouse with optional tied belt has bateau neck-line. Above elbow length sleeves and sleeveless. Slightly barrelled shaped skirt attached to bodice.

The dotted black ensemble in duchesse velvet was photographed for this Chatillon Mouly Roussel advertisement in L’Officiel:

Ensemble de Christian Dior en duchesse velours de Chatillon Mouly Roussel

Chatillon Mouly Roussel ad showing an ensemble by Christian Dior, L’Officiel, October 1960. Image via jalougallery.com.

I also found the black suit in a later L’Officiel composite:

A Dior suit by Yves Saint Laurent - Dior 1000modèles Beat

A Dior suit by Yves Saint Laurent, L’Officiel 1000 modèles no. 81 (2007). Image via jalougallery.com.

These William Klein editorial photos featuring Dior Fall 1960 designs capture the Beat collection’s youthful spirit:

Dorothea McGowan and Sara Thom in Dior, with Little Bara, photographed for Vogue by WIlliam Klein

Dorothea McGowan and Sara Thom in Dior, with Little Bara. Vogue, September 1960. William Klein. Image via Pleasurephoto.

Dorothea McGowan in Dior, with Little Bara, photographed for Vogue by WIlliam Klein

Dorothea McGowan in Christian Dior. Vogue, September 1960. Photo: William Klein. Image via the Fashion Spot.

For more of Yves Saint Laurent’s work for Dior see L’Officiel 1000 modèles’ Dior special issue.


Tagged: 1950s, 1960s, Christian Dior, couture, designer, fashion, fashion photography, illustration, sewing, vintage, Vogue Patterns, Yves Saint Laurent

Patterns in Vogue: Marisa Berenson by Guy Bourdin

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Vogue 6916

Detail, Vogue, August 15, 1966. Photo: Guy Bourdin.

If you’re in London, you still have a week to see Guy Bourdin: Image Maker at Somerset House before it closes next Sunday.

Bourdin shot only one Vogue Patterns editorial that I know of: a two-page editorial for Vogue magazine in 1966. The young Marisa Berenson models a shift dress and tent coat made from a single pattern, Vogue 6916, accessorized with gloves, fishnet knee socks, and hat by Lilly Daché (click to enlarge):

Vogue 6916

Marisa Berenson wears Vogue 6916, Vogue, August 1966. Photos: Guy Bourdin.

As always, details could be found in the back of the magazine:

Back views of 1960s pattern Vogue 6916

Vogue 6916, Vogue, August 15, 1966.

British Vogue later published the same editorial with the layout reversed: see youthquakers.

For more posts in this series, click the Patterns in Vogue tag.


Tagged: 1960s, fashion, fashion photography, Guy Bourdin, Marisa Berenson, Patterns in Vogue, sewing, Somerset House, vintage, Vogue Patterns

Mad Men Era Roundup

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Peggy Olson arrives at the McCann offices in "Lost Horizon" (Mad Men season 7 episode 12)

Peggy Olson (Elisabeth Moss) in “Lost Horizon” (Man Men, Season 7). Image via GQ.

Did you watch the Mad Men finale Sunday night? If you aren’t ready to say goodbye, a New York exhibition, Matthew Weiner’s Mad Men, brings together sets, props, costumes, and other production materials from the show (at the Museum of the Moving Image to June 14, 2015).

Soon after launching this blog in 2011, I began a series on Mad Men-era designer patterns. Like the TV series, it shows the changes that were taking place in fashion in the 1960s. Here’s the full roundup:

  1. The Old Guard I – Jacques Heim, Madame Grès, Jo Mattli, and Jean Dessès
  2. The Old Guard II – Jacques Griffe, Pauline Trigère, Pierre Balmain, and Pierre Cardin
  3. London’s Old Guard – Ronald Paterson, John Cavanagh, Michael Donéllan, and Edward Molyneux
  4. Old House, New Designer – Lanvin, Patou, Nina Ricci, and Dior
  5. The Europeans – Rodríguez, Simonetta, Fabiani, and Pucci
  6. New Talent – Guy Laroche, Irene Galitzine, and Federico Forquet
  7. Millinery – Sally Victor, John Frederics, Guy Laroche, and Halston
  8. McCall’s New York Designers – Bill Blass, Geoffrey Beene, and Anne Klein
  9. Butterick’s Young Designers – Mary Quant, Jean Muir, and Emmanuelle Khanh

I also have two posts on Yves Saint Laurent’s 1965 Mondrian collection, Mondrian! and my version of Vogue 1556, and for the later 1960s, a designers post on Rudi Gernreich.

MadMen1

MadMen2

MadMen3

Vogue 1556 by Yves Saint LaurentVogue 1556 by Yves Saint Laurent, Knoll Toronto


Tagged: 1960s, designer, exhibitions, fashion, Knoll, Mad Men, Mad Men era, sewing
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